Bulk purchasing
The offer needs to make sense to businesses considering stock in larger quantities.
Meta Ads / Selected campaign highlight
Surplus Market
Connecting surplus stock with business buyers.
B2B inventory · Meta Ads · April 2026
Selected campaign result
₹34.59per reported lead/action
Selected campaign · April 2026
What the result measures
- Reported responseIn this report
Meta's platform-reported lead/action, represented by the selected figure.
- Qualified buyerNeeds follow-up
Follow-up records must establish whether the enquiry met agreed buyer criteria.
- Attributable saleNeeds attribution
Separate sales and attribution records are needed; this report does not establish sales.
The lowest campaign cost per platform-reported lead/action in the retained April 2026 report. It applies to one campaign in that reporting period.
Platform-reported lead/action. Qualified buyers and sales require separate evidence.
The business context
The context behind the number
Surplus inventory
The campaign context includes excess stock, liquidation and buyer acquisition.
Business buyers
Historical planning considered resellers, wholesalers, distributors and procurement audiences.
Explore the thinking behind the campaign
How the approach connects
Choose a stage to explore.
Make the opportunity clear.
Explain the stock, purchase requirements and intended next step so a business buyer can judge whether the offer is relevant.
Define the message before choosing the ad format.
Start with buyer relevance.
Consider the needs of resellers, wholesalers and procurement teams. The offer should speak to a business purchasing stock, with a reason to enquire.
Detailed audience settings and campaign breakdowns remain private.
Connect the promise to the destination.
A landing page, instant form or messaging route should make the offer understandable and give the sales team useful information for follow-up.
Choose the destination around the offer and the team's response process.
Connect platform reporting to the business.
Record which enquiries meet the agreed criteria, whether follow-up happened and which became attributable sales.
These records are needed to establish business value beyond a platform-reported result.
This framework explains the decisions to connect in a B2B campaign. It does not attribute every account decision to one person or imply that the diagram proves what caused the selected result.
Planning a B2B campaign?
Discuss your offer and enquiry journeyMeasurement in context
Read the result correctly
What this shows
A selected campaign cost for platform-reported leads/actions in a known reporting period.
What needs follow-up
Which enquiries became qualified buyers or attributable sales. These outcomes are not verified by this report.
Evidence and privacy
Source: the retained April 2026 Meta Ads report, summarised in May 2026. Only the selected highlight is public; detailed account figures, budgets, volumes and campaign breakdowns remain private.
My broader campaign work includes audience research, creative and offer planning, monitoring and reporting. This archive does not establish sole ownership of every creative, setup or optimisation decision.
This historical result is not a guarantee of the cost or outcome of another campaign.
Your next campaign
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