Organise the offering
Make distinct industrial service families recognisable in the main navigation.
Web development / Project story
Wellguard · Saudi Arabia
A broad industrial offering, organised for discovery.
Visual hierarchy, visitor journeys & website design context.
The challenge
Help business visitors find the relevant industrial category without losing the route to an enquiry.
SUPPLIED HOMEPAGE CAPTUREOpen full capture
The supplied Saudi Arabia capture shows a different regional interface, with service families visible before the main proposition.
What the experience needed to do
Design objectives
Provide regional context
Let visitors identify the intended market before exploring further.
Support different readiness
Offer exploration and enquiry routes for different stages of the buying task.
Visitor problem → design decision → visible evidence
Design decisions
Regional introduction
- Visitor problem
- A buyer needs to recognise whether the supplier serves the market being considered.
- Design decision
- Make the regional scope prominent in the opening hierarchy.
- Visible evidence
- Saudi Arabia is named in the main headline. The case does not independently verify comparative claims appearing in the original screenshot.
Category-led navigation
- Visitor problem
- A broad range of services can become one long, undifferentiated menu.
- Design decision
- Expose recognisable industrial families at the top of the page.
- Visible evidence
- Trading, lifting, fabrication, fall protection and equipment rental are separate labels in the supplied header.
Exploration and enquiry
- Visitor problem
- Visitors who are browsing and visitors with a requirement need different next steps.
- Design decision
- Distinguish a discovery action from the more direct enquiry route.
- Visible evidence
- A yellow Know More action appears in the hero while Enquire Now remains visible in the header.
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The intended journey
Orient
Recognise the market and business scope.
Choose
Find the relevant service family.
Explore
Review the offering in context.
Enquire
Start a requirement-led conversation.
Project context
A professional project-archive reference based on the supplied Saudi Arabia homepage capture. The regional design is presented separately from the Qatar site.
This case does not publish client procurement data, sales performance or private account information. The original site's promotional claims are not adopted as verified portfolio achievements.
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